Unique Advantages of Radio Advertising
Posted on June 22, 2012 — No comments
Radio advertising is once again on the rise. After showing a nearly 8 percent grow rate in 2010 and 2011 radio advertisers are once again dedicating increasing budgets to marketing over the radio airwaves in 2012. Even in the internet age, radio advertising is still seen as a highly effective and viable marketing medium. Why? Simply put, because it works.
One of the unique advantages of radio is that it allows your message to be delivered to a targeted and captive audience at a cost that is much lower than most advertising mediums. For many small businesses the costs associated with producing and airing a 30 second commercial during prime time television programming can be prohibitive, but the costs to reach the same audience on the radio are significantly more affordable.
Radio is one of the few advertising mediums that include a built in loyal audience. Most radio listeners have one or two favorite radio stations they tune in to regularly. This gives advertisers a unique co-branding opportunity. Radio listeners also report a greater willingness to not only listen to advertisements but have shown excellent response rates to radio spots. If you’re looking for a built in audience for your brand, radio provides a perfect opportunity.
Another significant advantage of radio advertising is the ability to market to both local and national audiences. Radio is one of the few forms of advertising that allows the brand a large amount of control over who experiences the ad and when. Radio spots can be run on local stations and programming only, or they can be distributed to a larger national audience. Radio advertisements can even be tailored to specific times of day to ensure your hitting your desired audience at the exact right time.
Some companies will tell you that anyone can develop and execute a radio advertising campaign, and while it’s true that anyone can buy radio air time and record their own advertisement it takes a professional who understands the ins and outs of radio advertising to manage a successful radio campaign. What time of the day should I run my spots? How many advertisements should I run at once? How do I know if my advertisements are making an impact? These are all questions a professional media and advertising firm can help answer. One of the worst mistakes many first time radio advertisers make is to cut corners by trying to manage their own radio advertising campaign.
In order to ensure your message reaches the largest market segment and generates the best results it’s important to work with an experienced advertising and media agency. At Colling Media we understand how to help brand your organization using targeted radio advertising that generates high quality, measurable results. Our media buying experience allows us to ensure our clients receive the best value with their radio advertising campaign and ensures our clients’ advertisements reach the maximum amount of prospective customers.
Radio advertising is one of the most effective and most affordable marketing activities your organization can undertake. If you’re interested in learning more about what radio advertising can do for you give the experts at Colling Media a call today. We’re happy to discuss how your organization can benefit from professional, targeted radio advertising.